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051210 Safeway Launches On-Line Food Store

December 10, 2005

If you’re a retailer who’s still sitting on the fence trying to decide whether or not to sell meat and poultry via your Web site, here’s some food for thought. Safeway Inc. recently launched RanchersReserve.com, an online food store offering premium quality USDA-inspected tender Angus beef and specialty foods.

RanchersReserve.com, an exclusive brand of Safeway, Inc., offers premium quality tender Angus beef, pork and specialty foods, delivered directly to consumers in all 50 continental U.S. states and Hawaii. Orders are delivered directly to selected shipping addresses.

As the cornerstone of this premium service, RanchersReserve.com beef comes with a 100-percent tender guarantee. Grain-fed and aged to perfection, experts carefully select and trim every exceptionally tender cut of RanchersReserve.com beef by hand.

RanchersReserve.com orders offer attractive gift packaging, expedited delivery options, and the opportunity to add an individualized touch, states a news release. More than beef, consumers can select premium offerings including homestyle burgers, ahi tuna steak, pork, lamb, jumbo shrimp and lobster tails. Popular selections include the combination filet mignon and lobster tails, New York strip and rib eye steaks. Standard delivery orders will be received within five business days, and expedited orders placed before 9 a.m. PST Monday through Friday will arrive within two business days.

If customers are not completely satisfied with their experience, RanchersReserve.com will offer another cut free.

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