050623 Burger King opens first outlet in ChinaJune 27, 2005Burger King opened its first Chinese outlet in Shanghai, hoping to take a bite out of rival McDonald's profits in the booming Chinese fast-food market. The company-owned restaurant sits in the heart of the Chinese commercial hub just opposite a Buddhist temple. A massive hamburger sign marks the opening. Along with famous menu offerings such as the Whopper, the outlet will sell items customized to Chinese tastes, including a hamburger seasoned with the spicy mala sauce of southwestern China, the company said.
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