041011 McDonald's Selects Destiny's Child for CampaignOctober 6, 2004Los Angeles, CA - McDonald's Corp. named female pop trio Destiny's Child as the new face of its "I'm Lovin' It" marketing campaign in a bid to expand its appeal among children and, importantly, their moms. "We believe this appeals to kids, and when kids are happy Mom is happy," Larry Light, the hamburger chain's global chief marketing officer, said in an interview following a press conference to announce the endorsement. Oak Brook, Illinois-based McDonald's has improved sales trends in the United States with health-oriented items like entree-sized salads that are targeted toward women. The company's two-year-old "I'm Lovin' It" campaign, with its recognizable five- note jingle, has also struck a chord with consumers worldwide. Light declined to give the value of the Destiny's Child contract and could not say when television ads featuring the group would air. Destiny's Child, which will release an album next month, replaces singer Justin Timberlake, who will make his final appearance for the chain this week in Toronto, Light said. Variations on Timberlake's "I'm Lovin' It" song, however, will continue to figure prominently in McDonald's advertising.
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