040149 Carl's Jr. to Air Sexy Super Bowl AdJanuary 30, 2004Carpinteria, CA - Carl's Jr. will air its famous "Mechanical Bull" ad during and after this Sunday's Super Bowl. The ad will air in the Los Angeles, San Francisco, Sacramento and Fresno markets. Aimed at grabbing the attention of the young, hungry males between the ages of 18-34 who will be watching the big game, the 30-second spot features a young woman riding a mechanical bull while eating a Carl's Jr. Western Bacon Six Dollar Burger(TM). Foghat's "Slow Ride" plays in the background, as the woman enjoys the big, juicy delicious burger. Though most may not notice by the end of the ad, the tagline reads "Eat right. Exercise more." The ad was created by Mendelson|Zien Advertising, the agency of record for Carl's Jr. It can also be viewed online at www.carlsjr.com.
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