030714 Swift Partnering on Branded Deli Meats LineJuly 7, 2003Toronto, Canada - Swift & Company and Specialty Foods Group, Inc. have signed an exclusive agreement to produce a broad line of premium deli meats under the Swift Premium brand that will be distributed nationwide to retail and food service outlets starting this fall. Under the terms of the agreement SFG will manufacture, market and distribute a broad array of deli products which include premium dry sausages, smoked and cooked meats and deli sticks and loaves. "We are very pleased with this opportunity to partner with SFG to produce and distribute the highest quality deli meats in the industry under the Swift Premium brand name," said Dennis Henley, president of Swift & Company North America Red Meats. "SFG's quality and reputation are a perfect fit for Swift Premium." Henley noted that this is the first step in a comprehensive plan to expand the Swift Premium brand name into a variety of processed meat products. "Specialty Foods Group is proud to add Swift Premium, a nationally recognized brand name consumers know and trust, to our stable of premium brand products," said Thomas D. Davis, President and Chief Executive Officer of SFG. "We are committed to providing a complete line of deli meats with the quality and reliability that is the hallmark of the Swift Premium deli brand." SFG will offer the full line of Swift Premium Deli Meats nationally beginning September 20, 2003 and has set up a hotline at 800-289-7675 to answer any questions. Swift & Company, which traces its heritage back nearly 150 years, is the nation's third-largest beef, pork and lamb processor serving retail grocery chains, wholesalers and foodservice venues with a wide variety of products under the Swift Premium and Swift brands. Based in Greeley, Colorado, the company also owns Australia Meat Holdings, the leading beef processor in Australia, and employs more than 21,200 people worldwide. Specialty Foods Group, Inc. is a subsidiary operating company of Specialty Foods Group Income Fund, and a leading independent U.S. producer and marketer of premium brand processed meat products. With a reputation for value, reliability and experience in the deli category, SFG is known for their recognized national and regional brands which include Nathan's, William Fischer's, Kentuckian Gold, Field, Scott Petersen, Alpine Lace, Kentucky Legend, Mosey's and Liguria.
E-mail: sflanagan@sprintmail.com |
