030616 Hamburger Helper Now “Better Tasting”June 19, 2003Minneapolis, MN - For more than 30 years, Hamburger Helper has delighted parents and kids alike. Now, this family dinnertime favorite tastes even better. Today, Hamburger Helper announced it has reformulated the majority of its product line. The trusted Helping Hand icon appears throughout a brand new advertising campaign, delivering the message that most family- favorite Hamburger Helper flavors, of which there are more than 30 in all, are better-tasting. Improvements vary by flavor to include creamier, cheesier, thicker or richer sauces. Consumer taste tests show the improvements are delicious news for the approximately one-third of American households who enjoy Helper products. "The improved product line is our response to our consumers' request for an even better tasting product," said John Starkey, Hamburger Helper marketing manager. "And, this is just the first of a number of exciting new initiatives our meals division has planned this year. This fall we will launch Pork Helper, which will add three new SKUs to the product line." "Over the years we've dramatically expanded our product line to provide an ever wider variety of delicious meal solutions -- all with the easy preparation and clean up you expect from Hamburger Helper. Now, our better tasting meal kit offers even more appeal to these guaranteed dinnertime hits." With more than 50 varieties, including Hamburger Helper, Chicken Helper and Tuna Helper, and the opportunity to vary meals by adding vegetables and other ingredients, it's an everyday meal solution enjoyed by any consumer who enjoys matching freshness and convenience. "Helper makes it easy for consumers to assemble a meal by calling on the connection between the kitchen pantry and fridge -- combining fresh meat with the convenience of a Helper meal kit," said Starkey. Hamburger Helper is available nationwide at an average retail price of $2.19.
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