021113 Hardee's Introduces Big Chicken Fillet

St. Louis, MO - Hardee's Food Systems, Inc. announced the availability of its newest sandwich, the Big Chicken Fillet, at participating restaurants. The 6.25-ounce chicken fillet is nearly twice as big as most competitors' chicken sandwiches.

The latest addition to Hardee's menu consists of a very large breaded chicken fillet topped with shredded lettuce, two slices of tomato and mayonnaise on a seeded bun. The suggested price for the sandwich is $3.59, or $5.09 for a small combo with french fries and a regular drink.

"For many fast food customers, 'bigger is better'," said Brad Haley, executive vice president of marketing for Hardee's. "While everything from oversized pizzas to big burritos and, of course, big burgers have been successfully introduced, no one has made a bigger, better chicken sandwich -- until now. Weighing-in with over a third-of-a-pound chicken breast fillet, the Big Chicken Fillet sandwich isn't just bigger, it's better."

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