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021049 Health Express USA Launches National Franchise Push

October 31, 2002

Deerfield Beach, FL - Health Express USA has announced that they have launched their national franchise campaign. The Company will be taking its revolutionary restaurant concept nationwide. Health Express USA operates Healthy Bites Grill, a fast food restaurant franchise that features healthier fare in a bright, convenient fast-food atmosphere. The menu offers burgers, salads, pizzas, smoothies, baked fries, and desserts, all with a natural focus.

"Our Company has been operating and refining the concept for approximately 2-1/2 years and we feel now is the time to offer our turn-key system to the public. Since our inception, interest has been extremely heavy by many people and companies that want to license and duplicate our concept. Our Company has recently announced the opening of its location in Boca Raton, Fla. The new restaurant will serve as a model for the national expansion," said Marco D'Alonzo, Health Express USA's COO.

"Our Company has many objectives in the coming months and one of our main goals is to offer our menu to the world while being on the cutting edge of a $100+ billion dollar fast food industry. We will learn from the success of other food chains as well as their failures. HBG has a top notch team of franchise consultants and attorneys that have assisted some of the largest companies in the world, so we're in good company," stated D'Alonzo.

"The Healthy Bites Grill concept has spawned national interest with features in Cooking Light, New York Times, Self, USA Today, Fortune, Miami Herald and many other print publications. Our company also has been featured on ABC, NBC, FOX, Bloomberg and Nightly Business Report as well as many others," stated Douglas Baker, CEO of Health Express USA.

The Healthy Bites Grill concept is designed to take advantage of two major consumer trends: the continuing growth of fast-food sales, coupled with Americans' fast-growing interest in nutrition and good health. The menu features items that appeal to all tastes, with a consistent emphasis on quality. Highlights include a grilled Portobello Mushroom sandwich, grilled chicken sun-dried tomato pocket and homemade pizzas, as well as the company's signature item, the HB Sirloin Burger, a lean hamburger with a low-fat dressing sauce.

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