020729 Burger King Launches Chicken Caesar SaladJuly 14, 2002Miami, FL - Burger King Corporation and its franchisees are breaking new ground in the fast food category with the national launch of the Chicken Caesar Salad -- the first fresh salad featuring a hot, flame-broiled, chicken breast served on a bed of chilled romaine and iceberg lettuce, croutons and parmesan cheese, available nationally at a quick service restaurant chain. The Chicken Caesar Salad features the great flame- broiled chicken that Americans know and love from Burger King restaurants, and a choice of Kraft dressings including Creamy Caesar, Ranch, Thousand Island, Catalina Dressing and Light Done Right Salad Dressing. Burger King is also introducing a new Side Garden Salad with fresh lettuce, tomatoes, shredded cabbage and carrots and a choice of Kraft dressings. "These are very exciting product introductions and menu enhancements that our customers told us they want from Burger King," said Christopher E. Clouser, executive vice president and chief global marketing officer for Burger King Corporation. "We are constantly looking for ways to add new taste and variety to our menu. This best-in-class salad joins other recent menu innovations, such as the Chicken Whopper and BK Veggie burger, providing customers unique, fresh and healthy options." The Chicken Caesar Salad and Side Garden Salad are permanent additions to the Burger King restaurant menu. The recommended price is $3.39 for the Chicken Caesar Salad and .99 cents for the side Garden salad. The introduction will be supported with a series of Chicken Caesar Salad print ads in partnership with Kraft salad dressings appearing in US Weekly, People, Entertainment Weekly, Woman's Day and Soap Opera Weekly. The Chicken Caesar Salad will also be part of a variety of television and print ads featuring the the original Whopper, Chicken Whopper, the BK Veggie burger and the $1.99 Kids Hamburger Meal. The addition of the Chicken Caesar Salad and Side Garden Salad to the ever- expanding Burger King menu reinforces the brand's new advertising tagline, "@BK You Got It!," which was designed to boldly and emphatically showcase that each Burger King restaurant delivers a variety of great tastes your way.
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