010329 British Chicken Ad Insults HindusMarch 10, 2001London – INSIGHTS NOTE: Here’s the latest example of the World’s preoccupation with politically correctness: Britain's advertising watchdog has scolded a chicken sauce advertisement for upsetting Hindus. The “Chicken Tonight” television commercial showed a woman meditating and chanting in front of a ready-to-cook chicken while sitar music played in the background. She then ticked off the chicken for not joining in her meditation chant. The Independent Television Commission upheld the complaints of Hindu viewers who said that the commercial was insulting and offensive because it ridiculed their religion. The manufacturer, Van der Bergh Foods, apologized for any offense but said it had not intended to imply a reference specifically to Hinduism.
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