010159 Burger King Announces New Burger Line-upJanuary 27, 2001Miami - Burger King Corporation announced it is rolling out a new promotional Triple Cheeseburger and discounting its Single Cheeseburger and Double Cheeseburger line to offer products for every size appetite at great value to consumers. The promotion begins on January 29 at participating U.S. restaurants, and features price points of 49 cents, 99 cents and $1.49, respectively for the Single, Double and Triple Cheeseburger. The generally recommended price point in company-owned restaurants for the Cheeseburger is 99 cents and $1.89 for the Double Cheeseburger. This is the first time ever that Burger King restaurants nationwide have offered the Triple Cheeseburger, a new burger build with three 2.4 ounce burger patties and three slices of American cheese along with mustard, ketchup and pickles. The Triple Cheeseburger will be available only during this promotion, which runs through February 25. “Our goal is to continue offering our customers added value and new ways to enjoy our great-tasting burgers,” said Stefan Bomhard, senior vice president, USA marketing for Burger King Corporation. “Now, with the new Triple Cheeseburger, we can offer them an extremely tasty and filling sandwich that offers three slices of consumers' favorite topping - cheese!” Single, Double and Triple Value Meal combinations offer customers “meals for every appetite” as each meal features different sized ancillaries. The Single Cheeseburger Value Meal, which includes small French Fries and a small drink, will be offered at the recommended price of $1.99; the Double Cheeseburger Value meal, which includes medium French Fries and a medium drink, will be offered at the recommended price of $2.99; and the Triple Cheeseburger Value Meal, which includes King Size French Fries and a large drink, will be offered at the recommended price of $3.99.
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