001141 Rugrats and The Whopper Team Up AgainNovember 24, 2000New York and London - Nickelodeon, the world's only multi-media brand for kids, and fast food giant, Burger King Corporation, announced plans to extend their existing multi-million dollar US promotional partnership for “Rugrats in Paris - The Movie” to more than 30 countries around the world. This deal is a repeat performance for the two who partnered in 1998 on the Rugrats' first feature film, “The Rugrats Movie.” The phenomenal success of the first film, both at the box office and for Burger King Corporation's related promotion, has prompted Burger King to commit significant resources behind the international roll out of their premium program for “Rugrats in Paris - The Movie. The unique premium program for “Rugrats in Paris - The Movie,” at Burger King restaurants, recently launched in the US in where the film will hit theatres on 17 November, 2000. The international roll-out will take place market by market in 2001. “We're incredibly excited to be working with the Burger King Corporation again for “Rugrats in Paris - The Movie,” said Rebecca Barrs, vice president of Marketing for Nickelodeon International,” adding, “The Rugrats are a continuous part of kids lives, for the past ten years and counting, with brand recognition strong enough to boost a theatrical release and drive a billion dollar global business. Partnering with an equally powerhouse brand like BURGER KING is a perfect fit for the babies.” Burger King Corporation has created an incredible premium package to satisfy their customers. Customers will have the chance to experience the Rugrats in their favorite amusement park, EuroReptarland, with connectable toys from “Rugrats in Paris - The Movie.” The eight collectable toys take the Rugrat characters on a wild amusement park adventure, just like in the movie, and will be offered in every Big Kids Meal and Kids Meal purchase. These high-quality themed premiums can be played with individually or connected together to create EuroReptarland. “We've been able to create such an innovative and unique premium line because the Rugrats and BURGER KING brands work so well together. The Rugrats are funny, family-oriented and loved by both kids and parents,” explained Chris Northrop, manager, Youth and Family Marketing for Burger King Corporation. Customers can also purchase four exclusive Rugrats ChatBack watches. The watches are uniquely designed in bold, vibrant colors and, when activated, they “chat back” to each other using phrases from “Rugrats in Paris - The Movie.” The Rugrats' ChatBack watches will be specially priced and available at BURGER KING restaurants with the purchase of any Value Meal. In addition to the Burger King deal, Nickelodeon has signed several regional promotional agreements for “Rugrats in Paris - The Movie” that include Kraft in Canada, a major cereal partner in the UK, Kelloggs in France, Uncle Toby's Fruit Snacks in Australia and Central Impulsora in Mexico.
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