001123 Checkers Launches New Screamin' Chicken Sandwiches

Clearwater, FL - Checkers and Rally's Drive-in Restaurants recently announced the national launch of two new Screamin' Chicken Sandwiches. The new products are an extension of their successful summer introduction of Screamin' Chicken Strips which are served with fries, cole slaw and dipping sauces in a convenient take-out box. The new sandwiches are available in two unique and flavorful varieties, Screamin' Ranch and Classic BBQ. For a limited time Checkers is offering these sandwiches in a buy one -- get one free offer, making the decision of which sandwich to try, no real decision at all.

“This promotion follows an extremely successful October for both Checkers and Rally's,” said Richard Turer, vice president of marketing. “To maintain our positive momentum through year end, we've launched the new Screamin' Chicken Sandwiches using an aggressive promotion supported by great TV, radio and print advertising. Our consumers are already talking about the new television commercial...they just love it.”

Two Amazing Sandwiches For The Price Of One

The Screamin' Ranch sandwich has strips of chicken tenders served on a sesame seed bun, and topped with lettuce, tomato and delicious ranch dressing. The Classic BBQ has strips of chicken tenders with grilled red onions, lettuce, pickles and topped with a flavorful BBQ sauce. Both are ideally suited for the fast-food consumer looking for a flavorful, high quality chicken sandwich.

These sandwiches are made from the highest quality, all-white meat chicken tender strips that are first marinated in spices and then coated with a flavorful breading to create the hottest taste around. “We've had an outstanding response to our Screamin' Chicken Strips and wanted to offer our customers two additional ways to enjoy them,” said Dan Dorsch, president and CEO of Checkers and Rally's Drive-In Restaurants. “These sandwiches are guaranteed to exceed the expectations of fast food consumers looking for something different -- and nobody out there will beat the value we're offering during November and December. Our customers are going to love these sandwiches.”

Dorsch added, “The buy one -- get one free offer was the only way to go, because both sandwiches are so good, we didn't want people to have to decide which one to try. With this promotion they don't have to. This is just another way Checkers is living up to our company philosophy of offering fresh, high quality food to customers at a value price.”

In August of 1999, Rally's Hamburgers, Inc. merged with Checkers to form Checkers Drive-In Restaurants, Inc. The merger made Checkers and Rally's Hamburgers the largest double drive-thru restaurant chain in the United States. The company develops, produces, owns, operates and franchises over 900 quick- service double drive-thru restaurants under the names “Checkers” and “Rally's” and is headquartered in Clearwater, Fla.

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