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001026 Ostrich Burgers Flying High in Detroit

October 8, 2000

Detroit, MI - Ask Saber Ammori, owner/franchisee of the Fuddruckers on East Jefferson in downtown Detroit what's new in the burger business and he'll tell you- a lot!

Ammori's Fuddruckers is taking a turn to the exotic with some new burger offerings, and one that has been doing especially well in the chain's East coast restaurants; ostrich burgers. “I was shocked the first time I tried it, it was like steak,” says Ammori. “And our guests are having the same reaction. They love it!”

For the more health conscious, ostrich is a great menu choice. Now it's out -running turkey and garden burgers as a beef alternative in the Detroit locations. “It's a leaner, meaner burger,” says Matt Lamb, one of the first franchisees to try ostrich at his Washington, DC Fuddruckers. “We've had great success with it.”

Much of Ammori's daily traffic in Detroit is feeding employees of near by businesses. Ammori's restaurant has a take out room complete with it's own entrance, register and it's own Fudd's fresh fixin's bar. “The burger is the essence of Fuddruckers and customers can still top their burgers--beef, ostrich or garden-- with the best and freshest, even though they are in a rush.”

Ostrich burgers are priced at $4.99 for 1/3 pound and $6.49 for 2/3 pound. They are best, cooked medium to medium well to retain the moist, beefy texture. “Our crowd is really going crazy for them,” says Ammori, “especially working women. They also love the garden burgers.”

Ammori sells about 200 ostrich burgers a week at his downtown location, and the numbers have been rising since they were introduced earlier this year. Garden burgers are selling just as well. “I actually had a vegetarian try a garden burger and insist to me that it had to have beef in it,” says Ammori. “They are that good.” All in all, Ammori is thrilled the new burgers are catching on.

“So now, instead of being the Home of The World's Greatest Hamburgers, Fuddruckers has become the Home of Greatest Variety of Great Burgers,” Ammori adds.

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