000833 “New Image” Burger King Unit Opens in MiamiAugust 14, 2000Miami, FL - The first Burger King “new image” restaurant in Miami-Dade County unveiled its new look at a Grand Opening by invitation-only. “We are proud that Miami, our hometown, is one of the first markets in the country to experience the new image for Burger King,” said Roy Blauer, senior vice president, U.S. Company Restaurants. “Since this is our hometown, this restaurant will be showcased to the thousands of visitors Burger King Corporation hosts here each year.” Burger King Corporation announced its sweeping plans to transform its restaurants at its annual franchisee convention in Reno, Nevada, in April 1999. The refinements were implemented and the National Franchisee Association endorsed those changes at its annual convention in Orlando this April. The transformation includes major initiatives to speed up drive-thru service, including a Pre-View Board that allows customers the opportunity to review menu offerings before they reach the order station. The new image includes the new Burger King logo, new exterior design and indoor decor, new uniforms and packaging, and a new concept called the Virtual Fun Center. The Virtual Fun Center interactive computer game systems were developed to create a new connection with children who visit Burger King restaurants, and feature educational, non-violent, age specific games.
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