000766 United Heritage Rolls-Out of 17 New ProductsJuly 31, 2000Cleburne & Ft. Worth, TX - United Heritage Corporation, purveyor of specialty premium meat products, announced that its specialty meat product subsidiary, National Heritage Sales Corporation, has released 17 new items. The subsidiary has secured distribution within a national grocery chain for 315 stores. After a year of careful market analysis, research, recipe and packaging development, the Company's specialty meat subsidiary has brought 17 new items (various cuts) to market. The new products feature popular marinated Heritage Lifestyle Lite Beef(r) (its flagship product), chicken, and pork entrees that are pre-seasoned, and in the proper proportion to be ready to cook. The Company expects that consumers will be very receptive to the product's ease of preparation, unique taste, premium quality, and extraordinary low-fat. Attractive presentation, high-tech packaging, zero-preparation labor, and a complete point-of-sale marketing program are very attractive to all grocery retailers. The products have received full USDA approval. R&D was facilitated through a joint effort with a leading spice manufacturer and grocery packaging experts. Now totaling 17 items, the Company's specialty product line, marketed under the brand Heritage Lifestyle Products(TM), will be featured in 315 California and Nevada stores of a national grocery chain. The Company has secured three feet of shelf space in each of the store's meat departments, and has secured its first purchase order for the new products valued in excess of $325,000. It should be noted that this initial purchase order represents approximately ten percent of the subsidiary's sales for all of fiscal 2000 just ended March 31, 2000. Over the next several months, the entire line of specialty products will be presented to other regional grocers throughout the United States. National Heritage Sales Corporation acquires, processes, packages, wholesales and retails these specialty premium meat products. The product line will be distributed through other regional grocery chains as well as on the Company's retail Internet site. About United Heritage Corporation Based in Cleburne and Ft. Worth, Texas, United Heritage Corporation is an oil and gas exploration company with 10,500 leasehold acres in the Val Verde Basin of southwest Texas and approximately 20,000 acres in the Permian Basin of southeastern New Mexico. Through independent surveys by consulting engineers, the Company's oil-in-place is estimated to be in excess of 265 million barrels with 25.4 million barrels in proven reserves thus far. E-mail: sflanagan@sprintmail.com |