000636 New Burger King Kids Meal PromoJune 16, 2000Miami, FL - Beginning June 19, 2000, Burger King customers can be a part of the most clever escape ever hatched, with four thrilling and adventurous toys from the new movie, “Chicken Run,” which opens nationwide on June 23 and is presented by DreamWorks Pictures in association with Pathe. At more than 8,000 Burger King restaurants in the U.S. and Canada, for the first time ever, each Burger King Big Kids Meal and Kids Club Meal purchase will contain one of four high-quality themed premiums that, collectively, can be used to build the Chicken Run Escape Plane! The promotion is scheduled to run through July 16, 2000, at participating restaurants, or while supplies last. “'Chicken Run' is truly an innovative, witty movie that will appeal to Burger King customers of all ages,” said Richard Taylor, vice president of marketing for Burger King Corporation. “We are excited to be working with DreamWorks once again on yet another fantastic property. 'Chicken Run' offers us the opportunity to fully integrate our promotional, food and brand marketing messages.” “Chicken Run” follows a group of chickens imprisoned at Tweedy's Egg Farm, where any chicken who doesn't put breakfast on the table can wind up as dinner. But Ginger and her fellow flock are determined to break out before they meet a “fowl” fate. Time is running out as the greedy owner of the farm, Mrs. Tweedy, finds a new way to feather her nest- turning chickens into chicken pies. Now, with the help of Rocky, “the lone free ranger,” the chickens hatch their most spectacular plan to fly the coop. The toys, inspired by the movie's characters, include “Mac's Highwire Act,” featuring Mac precariously balancing and riding across a high wire; the toy doubles as the plane's tail. “Ginger's Eggstreme Eggscape” presents Ginger tunneling forward as her helmet lights up and doubles as the plane cockpit. “Rocky's Rooster Booster” has Rocky launching out of a cannon and landing in a chicken hut and also serves as the bottom of the plane. “Bunty Breaks Out” features Bunty being launched to jump over the hen house and doubles as the body and wings of the plane. When parts of the four individual toys are assembled together, they create a 15 inch “escape plane”! “In celebration of 'Chicken Run,' we are encouraging our customers to do their part to help save the chickens by eating more beef! They can assist by enjoying the great taste of the Whopper sandwich,” said Dana Frydman, director of product marketing for Burger King Corporation. “Kids can re-enact escape scenes from the movie by making airplane- shaped Chicken Tenders part of their meals.” The Burger King promotion will be supported with national television advertising and radio promotional support. The spots were created by Lowe Lintas & Partners. In-store merchandising also supports the promotion. “Chicken Run” marks the first full-length feature from the Academy Award winning England-based Aardman Animations. Presented by DreamWorks in association with Pathe, the film is being created with Aardman's distinctive brand of clay animation. The film is scheduled for nationwide release on June 23, 2000, by DreamWorks.
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