000612 Koo Koo Roo Promotes Summer Skinless BBQ Chicken

Irvine, CA - Koo Koo Roo, Inc. a subsidiary of Prandium, Inc., announced it has introduced its summer line-up for consumers focusing on the tradition of great taste, nutritious selections and carry-out convenience. Due to overwhelming guest inputs, the Company announced that it has added a new distinctive Barbecue flavor option to its already popular Original Skinless Flame Broiled Chicken. The new BBQ Skinless Chicken is available today at all Koo Koo Roo locations and is a perfect addition to a picnic lunch or summer time dinner.

In addition to the new chicken offering, Koo Koo Roo also announced its summer line up of fresh quality seasonal side dishes. In addition to its traditional 20 side dishes, Koo Koo Roo will also be featuring Seedless Watermelon, Potato Salad (made with fresh dill), Fresh Corn on The Cob, and Barbecue Baked Beans throughout the summer.

Koo Koo Roo also unveiled its bright yellow Ready.Set.ToGo! Family Meal Picnic Box for consumers on the go. The newly designed box features an easy to carry handle and is available for any of the three Family Value Meals, perfect for large group picnics or gatherings. “We see our guests taking Koo Koo Roo to their summer beach parties, kids soccer games, or out for a romantic picnic in the park,” commented Jennifer L. Maloney, vice president of marketing. “The Family Meal Picnic Box will hold our new BBQ Chicken, the sides, eating utensils, and plenty of napkins for that perfect meal you just can't get anywhere else.”

Koo Koo Roo also announced that it had appointed Colby Effler & Partners of Santa Monica, California as its new advertising agency. After an extensive search, Koo Koo Roo management selected this agency based on its creative and media track record, understanding of Koo Koo Roo and the restaurant business, innovativeness and organizational approach to concept creation. Commenting on the selection Maloney said, “We were looking for just the right group to work with -- people that could live, eat, sleep and breath Koo Koo Roo with the same passion we have for our business and our guests. With Colby Effler on our team we are looking forward to stepping up our exposure and creating a powerful image that accurately and efficiently conveys the Koo Koo Roo message.”

Renowned for its proprietary Koo Koo Roo Original Skinless Flame-Broiled Chicken, Koo Koo Roo delivers a tasty alternative within the casual dining and take-home meal replacement market. Other menu selections include Koo Koo Roo's savory country herb and garlic rotisserie chicken, fresh roasted hand- carved turkey, the Chargrilled Chicken Chop bowls, hearty soups, crisp garden salads, sandwiches and a cornucopia of delicious, freshly prepared side dishes.

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