000426 CattleSale.com Reports Revenues of $12.7MApril 15, 2000Boise, ID - Leading online livestock marketing service, CattleSale.com, announced first quarter gross revenues of $12.7 million, representing gross sales of over 21,000 head of cattle. The first quarter has shown steady growth with gross revenues of $3.6 million in January, $4.3 million in February, and $4.8 million in March. The second quarter already looks promising for the online cattle “mooover” with 4,000 cattle, worth $2.4 million, selling in the first ten days of April. “The continued growth of CattleSale.com is indicative of the advantages that online livestock marketing offers the industry and the confidence that buyers and sellers have in our service,” said Bill Freeman, Director of Procurement for CattleSale.com. “We pride ourselves in being deeply rooted in the industry, and I think the steady revenue increase reflects our commitment to provide a viable Internet marketing option that holds true to traditional livestock industry values.” Consistent with its growing sales numbers, CattleSale.com's daily site visits have increased to an average of 850 individual sessions per day. When CattleSale.com launched its daily interactive trading in August of 1999, only feeder and stocker cattle were traded on the site. Responding to market demands, CattleSale.com added breeding stock to its offering in March, and by mid-April its sales listings will also include replacement dairy heifers and shelf cattle. The addition of dairy and shelf cattle will make CattleSale.com the most complete online marketing service available to the livestock industry.
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