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000384 Boston Market Adds Easter Holiday Take-Out

March 31, 2000

Golden, CO - Boston Market is offering complete, fully cooked, ready-to-heat Easter holiday banquets. All restaurants are now taking orders for Easter.

Holiday take-out has become an important ingredient of holiday celebrations for many Americans who are eager to save time in the kitchen with holiday meal preparations. Enjoy the Spring weather and the Easter holiday while avoiding the hassle of slaving over a hot oven. Serve Boston Market holiday meals and save time while ensuring that your family enjoys a great tasting and nutritious meal.

Boston Market is offering four complete, fully cooked, chilled, ready-to- heat, homestyle Easter banquets, plus whole or half honey glazed hams, and a la carte rotisserie turkey breasts for small and large holiday gatherings.

The banquets feature Boston Hearth Honey Glazed Hams and Boston Hearth Rotisserie Breast of Turkey, traditional side dishes like made-from-scratch mashed potatoes and gravy, savory stuffing, cinnamon apples, cranberry-walnut relish and cornbread. Whole hams, half hams, turkey breasts and extra large side dishes are also available a la carte. Customers are encouraged to order early to ensure their orders will be ready and waiting for pick-up Easter weekend.

“Holiday take-out food is the ideal solution for busy people who just don't have the time to prepare an entire holiday meal,” said J. Michael Jenkins, Chairman, CEO and President of Boston Chicken, Inc.

Suggested retail prices for the banquets are all under $5.99 per person: Petite Banquet: serves 6 Classic Banquet: serves 12 Variety Banquet: serves 18 Grand Banquet: serves 24

Orders can be placed by calling or stopping by any Boston Market restaurant. Boston Hearth banquets, whole or half hams and rotisserie whole turkey breasts are sold chilled and ready-to-heat with easy heating instructions provided. Recommended retail price for whole and half hams is $6.49 per pound; for a la carte turkey breasts, $6.49 per pound. Boston Market's holiday offerings include side dishes which are available a la carte in a special extra large size, with a recommended price of $4.99 each.

Boston Market restaurants will observe normal business hours for dine-in or take-out during the Easter weekend. Customers should plan to pick-up their orders at least two hours before serving to allow for heating time. Orders can also be picked up the day before the holiday. Boston Market gift certificates are available on the company's website at www.boston-market.com.

Boston Chicken, Inc. owns, operates and franchises restaurants under the Boston Market brand name that specialize in fresh, convenient meals, featuring homestyle entrees, fresh vegetables, sandwiches, salads and side dishes. Boston Market combines the freshness and quality of traditional home cooking with convenience and value. As of October 3, 1999, the end of the Company's third quarter, there were 860 Boston Market restaurants in 33 states and the District of Columbia.

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