000379 Red Oak Farms Details Marketing Strategies

Red Oak, IA - Red Oak Hereford Farms, Inc. announces the recent completion of a sales conference designed to finalize Red Oak Hereford Farms, Inc. plans to introduce their new line of pre-cooked premium beef products.

Participants of the three-day meeting included marketing and sales representatives from REW Marketing, Marketing Specialists, Inc. and Red Oak Farms, Inc. As previously announced, REW Marketing is operating a full-scale marketing and sales effort in the mass and club-format stores on behalf of Red Oak Farms, Inc. REW has contracted with Marketing Specialists, Inc. to manage the marketing and sales effort in the conventional retail supermarket industry. REW has a long-standing relationship with Marketing Specialists, Inc.

The conference reviewed Red Oak Farms' Premium branded consumer product lines with specifications, marketing strategies, budgets and production schedules. Plans were refined for the immediate rollout of Red Oak Farms' pre- cooked, premium beef products. Additional topics covered were increasing and expanding Premium Hereford Beef sales, “My Favorite Jerky” and Beef Sticks. The conference also contained a special seminar to discuss the marketing and presentation of Red Oak Farms' unique line of smoked Royal Salmon of Norway. Conducting the seminar was Mr. Marius Morin, European Board Member for Red Oak Farms, and Mr. Willi Brunner, Executive Chef from Norway.

Rich Riddle, President of REW Marketing, Inc., said, “Our sales directors are excited to represent the quality products Red Oak has to offer. We believe Red Oak's commitment to consumer-targeted marketing, and a superior product and packaging, along with our expertise and dedication should help Red Oak achieve the goals and strategies reviewed recently at the conference.”

Al Lewis, Corporate Vice President of the Meat/Deli Division for Marketing Specialists, said, “We have already experienced a favorable reception for the Red Oak Farms products among several of the many chains with whom we have long- standing relationships. Our organization perceives a positive opportunity with the Red Oak line.”

Red Oak Hereford Farms is engaged in the business of selling premium, branded, fresh beef to retail, foodservice, mail order and e-commerce markets, as well as selling and distributing an award-winning beef jerky -- My Favorite Jerky. The Company also is the exclusive distributor in the United States for Royal Salmon of Norway and other Gourmet Quality food products. Red Oak distributes Royal Salmon of Norway and My Favorite Jerky Beef Sticks throughout Europe.

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