000378 SellMEAT.com Developing Online Marketplace

Liberty, MO - SellMEAT.com, an online business-to-business marketplace for the meat and poultry industry, announced its strategic partnership with Influence, LLC, the foremost e-business integrated solutions developer and incubator in the Midwest. Influence provides fully integrated e-business professional services to launch and support SellMEAT.com's online platform for real-time buying and selling of raw and further-processed meat and poultry products. SellMEAT.com offers meat and poultry packers, processors, traders, brokers, foodservice distributors and retailers electronic trading and value- added services, direct customer support and current industry content.

SellMEAT.com partnered with Influence for the technical development and support of the interactive website. Influence also provides a full range of end- to-end e-commerce services and solutions to help the company deliver a fully operational e-business to the meat and poultry industry. In addition to site design, Influence offers expertise in all aspects of SellMEAT.com's business development, including building brand identity, marketing and promoting the site.

“Influence brings the business and technological expertise to create a unique online marketplace for our industry that's not only user-friendly, but functional in its approach to servicing customers who buy and sell large volumes of meat and poultry,” said Rob Chestnut, SellMEAT.com's chief operating officer. “Few companies offer the full range of technology and e-support service capabilities that Influence provides. They are leading our site design and development as well as providing the branding, marketing and communications to promote SellMEAT.com.”

SellMEAT.com is in an aggressive growth mode and is hiring experienced and dedicated professionals with proven records of building successful organizations. SellMEAT.com recently named Kevin Tweedy as the company's director of information technology. Tweedy brings substantial technology and business planning expertise to the online meat and poultry exchange. Prior to joining SellMEAT.com's team, he held a variety of management and technology related positions with companies such as Amdocs, Digital Equipment Corporation and Micro Management. Tweedy acts as liaison to Influence to implement SellMEAT.com's industry changing vision and technology solutions.

“SellMEAT is a high-profile client that gives Influence an opportunity to build the business and technical infrastructure for a state-of-the-industry e- business,” said Craig Kaminer, president and chief executive officer of Influence, LLC. “This is a true example of taking an age-old brick and mortar industry and turning it into a future profit center that meets the demands of the new Internet economy.”

SellMEAT.com is committed to supporting the estimated $250 billion meat and poultry industry by consolidating services, providing tools and information and bringing together sellers and buyers. As the foremost electronic intermediary of the meat industry, SellMEAT.com will enable USDA approved meat and poultry industry professionals to electronically negotiate pricing and availability through its web-based sourcing, bidding and ordering system. SellMEAT.com's mission is to transform the way fresh and frozen meat is bought and sold.

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