000369 PETA Invokes Biblical CommandmentMarch 31, 2000Boston, MA - The animal rights group that was forced to pull it's “Got Beer?” ad campaign will turn to one of the Ten Commandments next week as it urges people in New England to eschew meat. People for the Ethical Treatment of Animals (PETA) plans to post billboards featuring a Moses-like figure, his arms outstretched, and the words “I said 'Thou shalt not kill' Go vegetarian.” PETA spokesman Bruce Friedrich said the Norfolk, Virginia-based group chose to put the billboards up in Rhode Island and Massachusetts because the two states have the highest proportion of Catholics in the country and “Easter is upon us.” Last week, PETA pulled its “Got Beer?” billboard campaign from college campuses after angry anti-drunk driving activists criticized it as a misguided promotion of underage drinking. PETA contends that milk cows and their calves suffer on dairy farms. The “Got Beer?” campaign was a parody of the dairy industry's familiar “Got Milk?” ads.
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