000346 Geller Heads Tradingproduce.com's Meat Division

Livermore, CA - James M. Geller brings 18 years of experience in the United States meat industry to TradingProduce.com as the vice president of its new Meat Products Division.

Geller is well versed in international branded marketing, finance and business logistics in both the domestic and Pacific Rim markets. He comes to TradingProduce.com following a highly successful career with two of San Francisco's premier meat companies, Bay World Trading, Ltd. and H. Shenson International.

“James Geller is an experienced executive,” said TradingProduce.com CEO Rob Bonavito. “His efforts will be focused on the creation of strategic partnerships and meeting end-user product needs for the retail, hotel, restaurant and other foodservice organizations throughout Asia and the western United States.”

TradingProduce.com recently announced the formation of four new divisions within the powerful business-to-business e-commerce company, tradingmeat.com, tradingfish.com, tradingfloral.com and tradingfoodandbeverage.com. Each is only a mouse click away from TradingProduce.com's home page, which provides users with all the latest e-commerce technology and enables them to instantaneously track the entire process from bid to delivery.

“I am excited about the direction TradingProduce.com is taking as a leading high-tech company,” Geller said. “They are positioned to serve the entire foodservice, grocery and agriculture industries from one easy-to-navigate web site.”

Through its partnership with Rabobank, one of the world's largest and strongest financial institutions, TradingProduce.com will offer an array of financial services to all of its customers and enhance its position both nationally and internationally for the entire food and beverage industry.

The powerful business-to-business e-commerce site is a privately held company backed by the $550 million investment fund Bay Isle in San Francisco, Silicon Valley private investors and Rabobank International with $290 billion in assets.

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