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000343 Book Appears in Time For Great American Meat-Out

March 18, 2000

San Mateo, CA - Livebrighter.com has published a new booklet titled “Easy Ways to Eat More Soy”, aimed at demystifying soyfoods for consumers interested in the much-publicized health benefits.

“Many people who were raised on meat and potatoes may be aware of the health benefits of soyfoods, but are unsure how to incorporate these foods into their daily diet,” said Susan Cara, CEO of livebrighter.com. “We want to show them that it is easy to do, it doesn't have to mean a major dietary change.”

Finding soy products is getting easier. Due to increasing consumer demand, more supermarkets are carrying a wider variety. However, knowing what to do with them can be hard, and getting your family to try unfamiliar foods can be especially difficult. This booklet lists the most commonly available soyfoods and shows how they can be incorporated into many familiar dishes.

“We want people to realize that eating more soy doesn't necessarily mean completely changing your lifestyle. Simply reducing the amount of animal protein in your diet has been proven to be beneficial to your health,” said Susan.

Soy's health benefits have received a lot of press lately. The FDA has approved the claim that 25 grams of soy protein per day can reduce the risk of heart disease and lower your cholesterol. Soy has been linked to reduced rates of breast and prostate cancers, and it is much lower in saturated fat than animal protein.

“Easy Ways to Eat More Soy” lists over 80 specific suggestions for including soy in every meal. Also included:

descriptions of common soyfoods a listing of soyfood manufacturers' web sites places to buy soyfoods online places to find recipes and answers to your health questions online cookbook recommendations

The Great American Meat-Out starts on March 20, 2000. Thousands of supporters will put on education displays and events to encourage people to “kick the meat habit, at least for a day, and explore a more wholesome, less violent diet.”

Visit http://www.livebrighter.com/meatout for more information.

Livebrighter.com was formed in 1999 to provide information to the fast- growing group of consumers interested in living a healthier life.

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