000328 Red Oak Hereford Farms Moves into Northeast

Red Oak, IA - Red Oak Hereford Farms, Inc. announced that its recent expansion into the northeast, launching Red Oak Farms' Northeast Service Center, Ridgefield, Connecticut, has been met with early distribution success. Red Oak Farms confirms sales of Premium Hereford Beef in the northeast has increased over 500% compared to sales for the same period last year.

Red Oak Farms' Northeast Service Center is building upon Red Oak Farms' reputation and track record as the producer and supplier of the most consistently tender, tasty, and juicy beef available. The Northeast Service Center has placed Red Oak Farms Brand Premium Hereford Beef in upscale supermarkets, restaurants and hotels.

Red Oak Farms has appointed West-Conn Meat Company, Inc. Bronx, New York, as the exclusive supplier of Premium Hereford Beef to hotels, restaurants, and institutional accounts in the metropolitan New York area. West-Conn Meats president Richard Greenfield reports this branded, premium beef product has been enthusiastically received by executive chefs and restaurateurs in over 300 accounts in the New York City metro area. Discussions are presently underway to appoint exclusive distributors in other major northeast markets. Red Oak Farms' other premium, branded, consumer-targeted food products will also be available through the Northeast Service Center.

Gordon Reisinger, President and CEO, said, “We are extremely pleased with our Northeast Service Center's early sales results expanding our presence in the institutional and foodservice markets. The customers being serviced by our Northeast Service Center and West-Conn affirm the superior quality of Red Oak Farms' beef. Today's consumers demand a premium beef product that has been carefully selected and prepared to provide maximum tenderness, flavor and taste. That is exactly what Red Oaks Farms Brand Premium Beef is delivering.”

Phil Friend, Northeast Service Center general manager said, “Customers are searching for a branded beef that gives them a consistently great eating experience. Red Oak Farms' Premium Hereford Beef has the criteria, including the genetics and strict feeding regimen that satisfies their search.”

Red Oak Hereford Farms is engaged in the business of selling premium, branded, fresh beef to retail, foodservice, mail order and e-commerce markets, as well as selling and distributing pre-cooked beef entrees and award-winning beef jerky -- My Favorite Jerky(TM). The Company also is the exclusive distributor in the United States and Europe for Royal Salmon of Norway.

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