000231 Red Oak Farms Announces New Premium Beef LineFebruary 19, 2000Red Oak, IA - Red Oak Hereford Farms, Inc. announces the introduction of its Red Oak Farms' Premium Beef in 10 pre-cooked offerings. This is the Company's first entry into the fast growing, home meal replacement category for retail and deli operations. The first four pre-cooked items introduced include: Pot Roast in 1 lb.; Tri- Tip Sirloin in 24 oz.; Boneless Bar-B-Que Beef Short Ribs in 1 lb. and Portion- Size Pot Roast in four 6-oz. individually wrapped servings. All pre- cooked items are table-ready in just minutes. The new product line has a national rollout in February in major supermarket chains in the US. New package designs for the products were created by UniCom Marketing Group, Chicago, Illinois. UniCom has created award-winning packages for such brand names and food companies as Quaker Oats, Butterball, Bakin' Easy and Healthy Choice. Gordon Reisinger, President and CEO, said, “We are very excited about our new line of pre-cooked premium beef products. Our market research and taste testing has proven quite impressively that consumers are ready for consistently tender, tasty and flavorful pre-cooked beef in a serving size that makes sense for today's active families. With our superior beef ingredients and the Red Oak Farms brand name, we feel we can become a dominant player in the HMR market.” Red Oak Hereford Farms is engaged in the business of selling premium, branded, fresh beef to retail, foodservice, mail order and e-commerce markets, as well as selling and distributing an award-winning beef jerky - My Favorite Jerky(TM). The Company also is the exclusive distributor in the United States for Royal Salmon of Norway and other Gourmet Quality food products. Red Oak distributes Royal Salmon of Norway and My Favorite Jerky Beef Sticks throughout Europe.
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