 991201 Small Burger Chain Offers On-Line PromotionsDecember 1, 1999 Irvine, CA - Go2 Systems Inc., the originator of Go2, the first global addressing and locator system designed for the Internet and portable devices, announced Johnny Rockets, a unique hamburger and malt shop-concept restaurant chain, has signed on as a Go2 registered online merchant. Registered Go2 merchants have an online forum to deliver special promotions to their local customers, differentiating themselves from the extensive information, services, products and brands accessible through Go2online.com or through Go2's hundreds of topic-specific Web sites, such as Go2burgers.com or Go2restaurants.com. The program, targeted to national companies as well as small, local merchants, allows businesses to use the Internet to deliver specific information about each of their locations to consumers in their immediate area who are searching for their specific product or service. Go2 users can now locate the nearest Johnny Rockets in 25 states simply by typing in "johnnyrockets" on any Go2 Enabled(TM) computer or portable device. Go2 Enabled devices incorporate a simple application, downloadable at Go2online.com, to automatically use real-world proximity in delivering search results, unlike traditional Internet search engines where users must either input an address or drill down through a list of categories. "Go2's technology allows us to use the Web to provide a local Internet presence for every one of our customers -- a significant development in restaurant marketing," said Michael Shumsky, chairman and chief executive officer for Johnny Rockets. "We now have an online method to reach a highly- targeted, local customer base, and deliver special treatment right to the desktops of our very best customers." In addition to "johnnyrockets," the company's Go2 Address(TM), Johnny Rockets has a premium listing and national ad on Go2's Go2burgers.com Web site, one of Go2's proprietary NetGates(TM) designed to provide a simple, topic- specific search methodology. Other Go2 NetGates include Go2attorneys.com, Go2drycleaners.com, Go2rentalcars.com and Go2traffic.com, and deliver a quick and easy way for users to find and get directions to specific destinations or types of business in their immediate area. At the Go2burgers.com Web site, Johnny Rockets has reserved a national listing and is featured with other national restaurant chains, inviting users to "find the closest Johnny Rockets." The company's premium listing provides phone, fax, map, turn-by-turn directions, information on proximity to the user's desktop, and a logo allowing direct click-through to the Johnny Rockets Web site. Optional detailed site maps show where to enter, where to park and hours of operation. The site also features regular company specials where users can print customized coupons for redemption at their local Johnny Rockets. Johnny Rockets is also available at multiple NetGates, including Go2burgers.com, Go2lunch.com, Go2dinner.com and Go2restaurants.com, accommodating any topic a user might type in and providing simplicity for customers. "Johnny Rockets features nostalgia as its restaurant theme, but the company is very forward-thinking and one of the first to harness the local power of the Internet," said Lee Hancock, founder and president of Go2 Systems. "When users logon, no matter where they are, they get computer-generated, turn-by-turn directions to the closest Johnny Rockets and customized direction for specific locations such as inside malls or shopping centers. This is a significant benefit for the customer and a real competitive edge for Johnny Rockets." In addition to "johnnyrockets," the national restaurant chain has also reserved "jrock" as its Mobile Go2 Address(TM), providing portable users with a familiar, abbreviated address for locating the closest Johnny Rockets. Patented Go2 Addresses are designed for specific business names and offer a familiar Internet addressing convention, similar to domain names for physical locations. As a Go2 registered online merchant, Johnny Rockets controls its own Go2 content, such as weekly, daily or hourly specials. Through Go2's user-friendly account manager interface, data can easily be administered and frequently updated from any designated company location. From its headquarters in Irvine, for example, Johnny Rockets can run specials at all of its Cleveland stores, changing them as frequently as they like. For general content changes or to add locations, registered merchants simply contact Go2. Merchants also have the option of using a Go2 Prefix(TM), such as Go2.johnnyrockets.com, for the creation of a third-level domain name, or Go2johnnyrockets.com. Go2 Prefixes provide a direct link to registered merchants' sites, and offer added value as Go2 Enabled Internet users come to recognize the address as a convenient way to locate information on any specific product, brand or destination. About The Johnny Rockets Group First established on Los Angeles' fashionable Melrose Avenue 13 years ago, Johnny Rockets operates 130 restaurants worldwide, including corporate-owned locations and franchises in 25 states, as well as Australia, Canada, Japan, Kuwait, Lebanon, Mexico, and the United Arab Emirates. The Johnny Rockets Group Inc is located at 15635 Alton Parkway, Suite 350, Irvine, Calif., 92618, 949/789-7575. About Go2 Systems Inc. Go2 Systems Inc., a privately held company based in Irvine, is the originator of Go2(TM), the first global addressing and locator system designed for the Internet and portable devices. Go2's patented addressing system is designed to facilitate real-world navigation and commerce by allowing users to conveniently find the products and services they need, from wherever they are. Established in 1995, Go2 serves as the cornerstone of a multi-platform interface to help people find real-world business establishments in their immediate area using the Internet and Web-enabled portable electronic devices.
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