990815 Koo Koo Roo Unveils New Chicken Chop BowlsAugust 14, 1999Irvine, CA - Koo Koo Roo, Inc. a subsidiary of Prandium, Inc., announced the introduction of two new chicken and rice bowls targeted at the fast-casual and take-out dining market. The new “Southwestern Chicken Chop” and “Thai Chicken Chop” are being introduced on the heals of the successful roll out of Koo Koo Roo's “Chargrilled Chicken Chop.” The trio of products are specifically designed to deliver fresh quality, taste variety and excellent value to busy consumers desiring a convenient meal without compromise. Featuring generous, well-portioned ingredients, all three Chicken Chop bowls are available today at all Koo Koo Roo locations. “We are delighted with the fact that our guests have propelled the first “Chargrilled Chicken Chop” bowl to such a successful level for us. With this kind of demand we took note and discovered that there are additional flavor profiles that appear to be as desirable,” commented Gayle A. DeBrosse, president of Koo Koo Roo. Jennifer Maloney, director of marketing for Koo Koo Roo stated, “If the success of our original “Chargrilled Chicken Chop” is any indication of customer trends, we will have a winning trio with these bowls. The guest appreciation for quality chicken combined with our presentation is what is setting us apart.” About the new Chicken Chop Bowls “The new 'Southwestern Chicken Chop' was developed with the finest ingredients including a proprietary blend of herbs and spices, southwestern Chipolte Pepper sauce, black beans and the customer favorite saffron rice,” added Executive Chef, John P. Birdsall. Served with blue corn tortilla chips and fresh pico de gallo, the new chicken bowl features hand-cut skinless chicken breast, chargrilled and chopped, then placed on a bed of black beans and saffron rice. “The new 'Thai Chicken Chop' was also developed with our skinless chicken breast seasoned with a special blend of herbs and spices, chopped and placed on a bed of saffron rice and our popular cucumber salad,” continued Chef Birdsall. “What is interesting with the culinary aspect of this new product is the combination of a distinctive taste accented with a flavorful peanut sauce.” “Our original 'Chargrilled Chicken Chop' is a tasteful combination of skinless chicken breast seasoned with a unique blend of 21 herbs and spices, curry, and saffron, one of the most unique spices available. Feedback from guests about our proprietary mild curried mustard sauce recipe has been extremely positive,” concluded Chef Birdsall. Renowned for its proprietary Original Skinless Flame Broiled Chicken, Koo Koo Roo delivers a tasty alternative within the casual dining and take home meal replacement market. Other menu selections include Koo Koo Roo's savory country herb and garlic rotisserie chicken, fresh roasted hand-carved turkey, hearty soups, crisp garden salads, sandwiches and a cornucopia of delicious, freshly prepared side dishes.
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