990377 Koo Koo Roo Unveils New Chargrilled Chicken Chop

Irvine, CA - Koo Koo Roo, Inc. a subsidiary of Koo Koo Roo Enterprises, Inc., reinvents its fast- casual and take-out dining experiences with the unveiling today of its newest creation -- the “Chargrilled Chicken Chop.” This new product was specifically created for busy consumers desiring a convenient meal without compromising quality or taste. Featuring generous, well-portioned ingredients, the Chargrilled Chicken Chop is available today at all Koo Koo Roo locations.

“The new Chargrilled Chicken Chop was developed with the finest ingredients including a proprietary blend of 21 herbs and spices, curry, and saffron, one of the most unique spices available,” commented Executive Chef, John P. Birdsall. Served with a mild curried mustard sauce (on the side), the new chicken bowl features six ounces of hand-cut skinless chicken breast, chargrilled and chopped, then placed on a bed of saffron rice, fresh lettuce and diced tomatoes.

“We've tested the Chargrilled Chicken Chop at various restaurant locations in the Los Angeles and Orange County area, and we are very pleased with the results,” says Jennifer Maloney, director of marketing for Koo Koo Roo. “The quality of the skinless chicken breast meat, freshness of the juicy tomatoes and lettuce and the taste of the saffron rice and curried mustard sauce are what set this product apart.”

Renowned for its proprietary Original Skinless Flame Broiled Chicken(TM), Koo Koo Roo delivers a tasty alternative within the casual dining and take- home meal replacement market. Other menu selections include Koo Koo Roo's savory country herb and garlic rotisserie chicken, fresh roasted hand-carved turkey, hearty soups, crisp garden salads, sandwiches and a cornucopia of delicious, freshly prepared side dishes.

Koo Koo Roo, Inc. began in southern California in 1988 and now operates 41 locations, 28 of which are in the Los Angeles and Orange County areas. Koo Koo Roo Enterprises, Inc. operates over 300 full-service or fast-casual restaurants in 28 states and also licenses 22 restaurants outside the United States and is known around the globe primarily for its Chi-Chi's, El Torito, Koo Koo Roo, Hamburger Hamlet, and Casa Gallardo restaurant names.

Koo Koo Roo Enterprises, Inc. is the largest operator of full-service Mexican restaurants in the world with sales of approximately $473 million and EBITDA of approximately $28 million in 1998.

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