990250 The Muppets Have Landed... At Wendy's

Culver City, CA - Wendy's Old Fashioned Hamburgers Restaurants has partnered with Columbia Pictures and Jim Henson Pictures for a national promotion on the family comedy feature film "Muppets From Space," it was announced Tuesday by Wendy's Vice President of Communications Denny Lynch, Columbia Pictures Senior Vice President of Strategic Marketing Mark Workman and The Jim Henson Company's Associate Vice President of Marketing Robyn Kerner.

Kermit, Miss Piggy, Gonzo and all the Muppet stars of "Muppets From Space" will appear in Wendy's Muppet-themed Kids' Meal promotion. The campaign involves in-store promotional materials, Kids' Meal toys, bags and tray liners in more than 5,000 participating Wendy's restaurants in the United States and Canada. The campaign will run from July 26 through Sept. 5.

"The Muppets have been and always will be a time-honored family tradition, and this partnership is the perfect tie-in for families who enjoy the Wendy's Kids' Meal program," said Lynch.

"It's no surprise that one of the world's leading quick-service restaurants would want to be associated with the Henson characters on their sixth full- length motion picture," said Workman. "This is the first in a series of announcements that will create a significant amount of marketing partner activity in support of this great movie."

"The Wendy's promotion will serve as the perfect launching pad for 'Muppets From Space,'" said Kerner. "The family franchise is a perfect match for this family film."

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