Worthington, OH - Hard Rock Cafe International, Inc. and Worthington Foods announced that the two companies have partnered to introduce the "Hard Rock Cafe All Natural Veggie Burger" as a new item in the Morningstar Farms product line. The "Hard Rock Cafe All Natural Veggie Burger" will be offered in retail outlets nationwide beginning in October.
A retail version of the Hard Rock Cafe Natural Veggie Burger currently served in Hard Rock Cafes around the world, the "Hard Rock Cafe All Natural Veggie Burger," will be available in stores in packages of four patties each, and is expected to be a significant sales contributor to the already extensive Morningstar Farms line of twenty-five items.
"We are very excited about this product introduction for several reasons," stated Don Burke, Worthington Foods' Executive Vice president of Marketing and Sales. "First of all, it is a great tasting product. Add to that the combined strengths of Morningstar Farms' category leading brand position and the power of the Hard Rock Cafe name with customers."
Health continues to drive market growth as the Vegetarian Times recently reported that more than half (53%) of grocery shoppers cite health as their primary concern in making food selections. Additionally, the report indicates that 89% of adults identify fat and cholesterol as their leading health concern and 57% of consumers are actively modifying their diets to reduce fat and cholesterol.
The new item will be introduced in October along with another innovative Morningstar Farms product, "Meatfree" Buffalo Wings, which follows the success of "Meatfree" Chik Nuggets introduced in 1996. The Buffalo Wings are not only spicy and tasty, but feature a "boneless" snacking experience. According to Burke, "we just keep introducing the type of products that people are already eating, only healthier."
Worthington Foods, Inc. is the world's largest company dedicated to producing and marketing meatless and other healthful food products.
Meat Industry Insights News Service
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