Golden, Colo. - Television spots advertising Boston Market's low-fat menu choices begin . This is the first time the company has advertised its low-fat entrees and side dishes nationwide.
The ads promote low-fat items, which account for approximately 23% of the menu, with the theme: "Low fat food at Boston Market? That's right...So let us do the cooking with delicious food you can really feel good about." In addition, menu boards in the 1149 Boston Market restaurants across the country now highlight low-fat items.
"Customers give us high marks for our great tasting food," said Keith Robinson, chief marketing officer. "But - they don't realize that nearly one fourth of the menu is low in fat. People want low-fat options. We want to make sure they know Boston Market has them."
Both the 15-second and 30-second TV spots, which run through August 9, 1998, highlight Boston Market's rotisserie roasted turkey breast with just one fat gram per serving. Also mentioned are Boston Market's "mouth-watering low- fat side dishes that include whole kernel corn, fresh fruit salad, steamed vegetables and garlic dill new potatoes." Other low-fat menu items include a variety of Boston Carver sandwiches that can be requested without cheese or sauce; one-quarter white chicken without skin or wing; cranberry relish and butternut squash.
The low fat options available at Boston Market restaurants contain no more than 30% of calories from fat and no more than 3 grams of fat per reference amount (as defined by the FDA).
Boston Chicken, Inc. franchises and operates restaurants under the Boston Market brand name that specialize in fresh, convenient meal solutions, featuring homestyle entrees, fresh vegetables, sandwiches, salads and side dishes. Boston Market combines the freshness and quality of traditional home cooking with convenience and value. As of July 12, 1998, the end of the company's second fiscal quarter, there were 1149 Boston Market restaurants in 38 states and the District of Columbia. Boston Chicken also owns a majority interest in Einstein/Noah Bagel. Corp.
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