Meat Industry INSIGHTS Newsletter

980726 Rally's Hamburgers Introduces the 'USA Combo'

July 10, 1998

Clearwater, FL - That's why Rally's Hamburgers, Inc., will introduce the “USA Combo” -- which includes this favorite trio and french fries -- at a special combo price of $2.99 at participating restaurants through August 9.

This combo meal includes an all-beef hot dog topped with a hearty chili, grated cheddar cheese, mustard and diced onions -- the traditional Chili Cheese Dog -- together with Rally's one-of-a-kind french fries, a refreshing soft drink and a new, hot apple pie turnover

“Rally's is proud to introduce the 'USA Combo' which celebrates favorite American foods at a value price,” said Tony Lavely, Rally's Senior Vice President of Sales and Marketing. “The Chili Cheese Hot Dog and new, hot apple pie turnover are terrific additions to our menu that customers will enjoy.”

Beginning July 12, both 10-second and 30-second television commercials will feature the Chili Cheese Hot Dog a la carte at 99 cents. New 60-second radio commercials will also feature the Chili Cheese Hot Dog. The commercials extend the Company's “Make me a burger. Hold the hype” campaign.

At participating local stores, point-of-purchase materials will feature the full “USA Combo” with Rally's one-of-a-kind french fries, a soft drink, and the new, hot apple pie turnover at the $2.99 value price.

Rally's Hamburgers, Inc., along with its franchisees, operates over 470 double drive-thru hamburger outlets, primarily in the Midwestern United States.

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