Irvine, CA - Results of a nationwide survey just released reveal that men prefer the Taco Bell Gordita over the Whopper(R). Nationwide taste tests conducted by Research International USA among 500 consumers across America found that men prefer the Gordita Supreme(TM) to the Whopper(R), 58.4% vs. 41.6%.
Americans taste buds have become more adventuresome. The greater variety they experience, the more flavor they seek. Taco Bell introduced Gorditas, “The Revolutionary Taco(TM)”, in early April to satisfy consumers' increasing desire for bolder, spicier-flavored products with a hearty texture.
“The Gordita taste revolution has taken America by storm. One-hundred and sixty-million Gorditas have been sold in just three months, making it the most successful new product introduction in the Company's history,” said Vada Hill, Chief Marketing Officer, Taco Bell Corp.
“The Gordita's bold flavor and unique flatbread texture have made it a signature product for Taco Bell. We believe so strongly that the Gordita is the best-tasting new product in the industry, that we decided to measure our gold standard against the best in the fast food business, the Whopper(R), and the Gordita won,” added Hill.
“Our new advertising, featuring America's favorite Chihuahua, encourages anyone who hasn't already enjoyed a Gordita to try one now and experience the taste that beats the Whopper(R). If you like the Whopper(R), you'll love the Gordita,” said Hill.
The Gordita is available in three delicious variations starting at just 99-cents each:
Gordita Fiesta(TM) starts with seasoned beef, grilled chicken or steak on warm, hearty flatbread topped with freshly-prepared salsa with chopped tomatoes and onions, shredded lettuce, and a blend of three cheeses. Gordita Supreme(TM) starts with seasoned beef, grilled chicken or steak on warm, hearty flatbread and is topped with sour cream, diced tomatoes, shredded lettuce and a blend of three cheeses. Gordita Santa Fe(TM) starts with seasoned beef, grilled chicken or steak on warm, hearty flatbread and is topped with a zesty corn pepper salsa and Southwest-style chipotle-mayo sauce, shredded lettuce and a blend of three cheeses.
A full-page ad appears today in “USA Today” and the “Los Angeles Times” featuring the Chihuahua with the revolutionary message, “Hasta La Vista, Whopper(R).”
Three new commercials created by TBWA Chiat/Day will debut on prime time network television beginning Wednesday, July 8th.
The first 15-second spot entitled “Crown” shows the popular Chihuahua carrying the Burger King(R) crown in its mouth, dropping it and proclaiming “Hasta La Vista, Whopper(R).”
In addition, a 30-second commercial called “Hasta La Vista” educates consumers on the nationwide taste test results. The final 30-second spot called “Parade” features the Chihuahua leading hundreds of taco patriots and convincing a burger consumer to put down his burger, try a Gordita and join the revolution.
The research was conducted by Research International USA located in New York, one of the country's leading research firms specializing in packaged goods.
Taco Bell Gordita advertising featuring the Chihuahua was recently ranked by “USA Today's Ad Track,” “Entertainment Weekly,” “Ad Age” and “Ad Week” as one of America's favorite advertising campaigns of this year.
Taco Bell Corp., a division of Tricon Global Restaurants Inc, is the nation's leading Mexican-style quick service restaurant chain with more than $4.9 billion in system-wide sales. Taco Bell serves more than 55 million consumers each week in its 5,000 restaurants nationwide.
Meat Industry Insights News Service
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