Washington - An on-line, one-of-a-kind video guide highlighting an effective weapon in the war on foodborne illness -- irradiation -- has debuted on the Grocery Manufacturers of America Internet Web site. By logging onto the GMA home page at www.gmabrands.com, you can take a virtual tour of a Florida food irradiation facility to see just how simple, safe and effective the irradiation process really is.
"Food irradiation is the future of food safety technology and should be taken very seriously by America's consumers. This technology is a secret weapon in fighting food-borne illness, with the potential to affect an enormous quantity of fruits, vegetables and meats," said C. Manly Molpus, GMA President and CEO.
The comprehensive, digitized video is accompanied by speeches from GMA's recent irradiation conference in Washington, D.C., media clips, quotes from various irradiation experts and information on irradiation companies.
Also included on GMA's Web site is recent survey information conducted by Peter Hart and Associates regarding consumer attitudes on irradiation. Among other statistics, the Hart survey states nearly half (48%) of all shoppers favor the use of irradiation to increase the safety of food products such as meat, poultry, and produce.
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