Clearwater, FL - Just in time for summer fun and sun, Rally's Hamburgers, Inc. is featuring its popular BBQ Bacon Cheeseburger at a special price of $1.49, and a combo meal value-priced at $2.99.
“Everybody loves great barbecue, and Rally's BBQ Bacon Cheeseburger is the perfect hamburger for summer,” said Tony Lavely, Rally's Senior Vice President of Sales and Marketing.
The all-beef hamburger is served on a toasted sesame-seed bun topped with a hickory-smoked barbecue sauce and garnished with a breaded onion ring and two full strips of bacon. The BBQ Bacon Cheeseburger is available at participating Rally's outlets at the special price through June 21.
The BBQ Bacon Cheeseburger offer will be supported with a new 30-second spot, which will begin airing on May 24. New radio commercials and outdoor posters will also support the feature price offer. The commercial extends the company's campaign “Make me a burger. Hold the hype.” Point-of-purchase materials will feature the BBQ Bacon Cheeseburger, with Rally's unique french fries and a soft drink, value-priced at $2.99.
Rally's Hamburgers, Inc., along with its franchisees, operates more than 470 double drive-thru hamburger restaurants, primarily in the Midwest. Rally's is headquartered in Clearwater, Fla., and is publicly traded on the Nasdaq under the symbol RLLY.
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