New City, NY - Gold Farm Natural Foods Inc. plans to unveil Gourmet Naturals(tm), a line of all fresh, all natural, marinated chicken products for sale in natural food stores, supermarkets with natural food departments and health food stores in both the fresh meat case and prepared food departments.
The product line, which cooks in less than 15 minutes, is low in sodium, low in fat and made from food sources grown without the use of antibiotics. Gourmet Naturals is one of the first such entree lines from a manufacturer of natural food products.
Gourmet Naturals, was created in response to increased demands for ready-to-cook foods with healthful benefits in the home meal replacement category (HMR). Recent research has shown that by 4 p.m., 60 percent of adults still don't know what they're going to feed their families for dinner. And most working parents who order takeout or pick up prepared foods on their way home from work feel guilty, because they are not getting the satisfaction of making a healthy home-cooked meal for their family.
Gourmet Naturals was developed by founder Steve Gold along with noted chef and cookbook author Larry Forgione, who is credited by Life Magazine as one of The 50 Most Influential Baby Boomers in America as the chef who helped change the way Americans eat. Forgione is the owner of such award winning restaurants as An American Place and The Grill Room in New York City. American Spoon Foods, the medal winning sauce, preserves and marinade company of Petoskey, Michigan, participated in the development of the marinades.
All Gourmet Naturals poultry comes from Murray's Chickens, the chicken of choice at some of NYC's four star restaurants including Lutece, Le Cirque 2000, Nobu and Lespinasse. Murray's Chickens are nourished on a 100 percent vegetable diet without the use of antibiotics, as the use of antibiotics in poultry has become a major concern for health officials and scientists worldwide. Gourmet Naturals marinades are made from fresh, all natural herbs and spices that contain no MSG, artificial ingredients or preservatives.
Gourmet Naturals will have one of the lowest sodium profile products in the market, well below the current USDA "healthy" label claim of 480 mg per serving and even lower than the 360 mg content that will take effect in 2000. Gourmet Naturals, through extensive flavor research and development portrays a taste profile of high sodium despite its lower sodium content.
Gourmet Naturals will be premium positioned in natural food stores, supermarkets with natural food departments and health food stores nationwide. The suggested retail price for a pound of marinated chicken will be less than $6.99.
Premiering in May in time for the start of the summer BBQ season, Gourmet Naturals will introduce chicken breasts marinated with Lemon Pepper, Roasted Garlic & Italian Herb and Teriyaki. It will also introduce a line of chicken drumsticks marinated in a Sweet BBQ sauce specifically targeted to the kids market. Gourmet Naturals will provide a fast, healthy meal parents can feel good serving to their family without hours of preparation time. It will allow busy parents on the go to serve a quality, nutritious dinner with minimum effort in less than 15 minutes, rather than a meal in a box or bag that is deep fried and full of sodium and preservatives. Gourmet Naturals also make wonderful additions to pasta, salads, sandwiches and appetizers.
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