Meat Industry INSIGHTS Newsletter

980277 Red Oak Hereford Farms Enters into Agreement with Beef Jerky Company

February 26, 1998

Red Oak, IA - Red Oak Farms, Inc. has entered into an exclusive licensing agreement with the McClellan Creek Meat Company of Boulder, Colo. Under the terms of the agreement, Red Oak Farms will produce and market a natural like beef jerky product that was developed by the McClellan Creek Meat Company. The beef jerky will be marketed under the Red Oak Farms brand name and provide another outlet for Red Oak's new beef products.

Red Oak Farms president, Gordon Reisinger, said, "We are excited about the opportunity to compete in the 900 million dollar beef jerky market. A tender, leaner beef makes a better tasting beef jerky."

In addition, Red Oak Farms added K-Bob's Restaurants as a new customer. The Texas based steakhouse chain has 54 restaurants. The eleven company owned restaurants will begin using Certified Hereford Beef immediately.

Peter Hudgins, vice-president of special projects for Red Oak Hereford Farms, said, "We are always pleased to add a high quality client like K-Bob's Restaurants, especially in such a competitive beef market as Texas."

Red Oak Hereford Farms is a marketer of premium brand labeled beef. Through its exclusive license agreement with the American Hereford Association, Red Oak markets "Certified Hereford Beef(R)" to both upscale restaurants and supermarkets worldwide. The prestigious American Tasting Institute, in a blind taste test, awarded Red Oak's "Certified Hereford Beef" with the title of "The Best Restaurant Beef in America" for the past two years running. Red Oak also won the American Tasting Institute's "Best Supermarket Beef in America" this year. Red Oak's website, www.redoakfarms.com, has additional information on the company.

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