Louisville, KY - Due to popular demand, Rally's Hamburgers is bringing back their Spicy Chicken Sandwich. This product, which is promotionally priced at 99 cents, was very well received by Rally's guests in the 4th quarter of 1997. The sandwich, which features a spicy breading on an all white meat patty, is dressed with mayonnaise and lettuce. It was reintroduced earlier this week in all company markets.
The Spicy Chicken Sandwich is supported with a new :30 television commercial which began airing on Sunday night and will run through mid-March. The commercial was created and produced by M & C Saatchi - New York. Point of purchase materials will also feature the Spicy Chicken Combo - with french fries and a soft drink -- value-priced at $2.49.
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